Véloroute Gourmande: Naming, Branding, Web, Print.  



























Credits:

Client: Tourisme Montérégie
Agency: Les Évadés

Creative Director: Martin Dupuis
Designer: Josée Martineau
Copywriter: Martin Bernier

About:

As you head out on the Route verte and the Trans Canada Trail, the 235 km connecting Montréal and Sherbrooke will offer you a whole new perspective of the Montérégie and Eastern Townships regions. The branding was designed to give a refresh to the bike route and link its imagery with both bicycle riding and food.





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