About:
Under the banner of Les Rendez-Vous Loto-Québec, Loto-Québec supports or sponsors some 120 festivals and events in Quebec each year. This project aimed to distinguish this events series from the rest of the Loto-Québec brand, and to raise awareness of Loto-Québec's role in supporting cultural events in the province. The campaign follows Alice as she wanders into and out of scenes from different festivals featured in the Rendez-Vous Loto-Québec series.