Martin Dupuis
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Godin Guitars: Campaign
Credits:
Client: Godin Guitars
Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
Copywriters: Martin Dupuis, Andrew Lord
Photographer: Simon Duhamel
Client: Godin Guitars
Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
Copywriters: Martin Dupuis, Andrew Lord
Photographer: Simon Duhamel
About:
Guitar chords are expressed through letters: A, B, C, D, E, F, G. They each have subsets of variations (Am = A minor). This campaign uses words made by the guitar chords to tell the story of a guitarist's progress over three acts in print ads. The campaign also worked on an interactive level, spawning a 'Play This Ad' contest in which Godin challenged musicians to perform and record their best interpretations of the songs featured in the campaign.
Guitar chords are expressed through letters: A, B, C, D, E, F, G. They each have subsets of variations (Am = A minor). This campaign uses words made by the guitar chords to tell the story of a guitarist's progress over three acts in print ads. The campaign also worked on an interactive level, spawning a 'Play This Ad' contest in which Godin challenged musicians to perform and record their best interpretations of the songs featured in the campaign.
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