Virgin Radio: TV, Radio, Print.




















Credits:

Agency: Les Évadé
Creative Director: Jack Latulippe
Art Director: Martin Dupuis
Copywriters: Sylvain Thomin, Dimitrios Koussioulas
Director: Laurence Baz Morais
DOP: Simon-Pierre Gingras
Sound: Frédéric Laurier at BLVD
Production: Les Enfants & Roméo et fils

About:

Wanting to position themselves as THE station to listen to at work, Virgin Radio's new campaign takes obscene pop lyrics out of context and puts them into the daily 9 to 5 grind of cubicles. Not safe to say them out loud around colleagues, but safe and approved for work when listening to Virgin Radio.
Awards and recognition:

2015  Applied Arts Advertising: Single - Talk Dirty
2015  Marketing Awards: Shortlist - Talk Dirty, Body, Gorrilas