Martin Dupuis
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Lucas Films: Teaser video, Teaser poster.
Credits:
Agency: Bleublancrouge
Creative Directors: Gaëtan Namouric, Jean-François LeBlanc
Art Director: Martin Dupuis
Copywriter: Andrew Lord
Illustrator: Louis Hébert
Animation Production: Fly Studio
Aimation Sound: Sonart
Agency: Bleublancrouge
Creative Directors: Gaëtan Namouric, Jean-François LeBlanc
Art Director: Martin Dupuis
Copywriter: Andrew Lord
Illustrator: Louis Hébert
Animation Production: Fly Studio
Aimation Sound: Sonart
About:
An international museum exhibition, Star Wars: Identities invited audiences to discover the psychology and personalities behind their favorite Star Wars characters. In keeping with this theme of self-discovery, the posters in the Star Wars: Identities campaign took the form of Roscharch or inkblot tests, typically used in psychology.
Note: A Colored version of the Darth Vader poster and animation was used at the project’s press conference as teaser elements. I chose to showcase the original black and white version (that I prefer) and alternate character versions that were worked on but ultimately not chosen.
An international museum exhibition, Star Wars: Identities invited audiences to discover the psychology and personalities behind their favorite Star Wars characters. In keeping with this theme of self-discovery, the posters in the Star Wars: Identities campaign took the form of Roscharch or inkblot tests, typically used in psychology.
Note: A Colored version of the Darth Vader poster and animation was used at the project’s press conference as teaser elements. I chose to showcase the original black and white version (that I prefer) and alternate character versions that were worked on but ultimately not chosen.
Awards and recognition:
2012 Applied Arts: Motion / Animation
2012 Marketing Awards: TV - Bronze
2012 NY Festivals: TV Art & Technique
2012 Marketing Awards: TV - Bronze
2012 NY Festivals: TV Art & Technique
2012 D&AD: TV Mention In Book
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