Sherlock: Out of home stunt.
Credits:
Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
Copywriter: Luc Dupéré
Photographer: Alain Desjean
About:
Developed for anti-theft security company Sherlock, this concept took a twist on traditional car canvassing. Instead of flyers under windshield wipers, the campaign saw ordinary vehicles topped with police lights, illustrating the point that Sherlock's anti-theft systems offer the same high level of protection.
Awards and recognition:
2014 Créa: Prix Hors média