Sherlock: Out of home stunt.








Credits:

Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
C
opywriter: Luc Dupéré
Photographer: Alain Desjean

About:

Developed for anti-theft security company Sherlock, this concept took a twist on traditional car canvassing. Instead of flyers under windshield wipers, the campaign saw ordinary vehicles topped with police lights, illustrating the point that Sherlock's anti-theft systems offer the same high level of protection.
Awards and recognition:

2014  Créa: Prix Hors média