IDEA 2023: Campaign.












Credits:

Client: L’ A2C
Agency: Les Évadés

Creative Directors: Charles Gagnon
Art Directors: Martin Dupuis, Francis Routhier
Copywriter: Martin Bernier

Photographie lancement:
Production house: Shoot Studio

Photographer: Hans Laurendeau

Photographie campagne:
Production house: Agence Consulat
Photographer: Jocelyn Michel

About:

Inspired by the idea that an award show is where all creatives / parents gather together and show pride for their projects / babies. Everyone secretly think there is the best and will talk about them and show them off any chance they get. Each image was made to address a different phase of the roll out strategy that included everything from the reveal of the Jury members, submission deadlines and ticket sales.





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