Martin Dupuis
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Évasion: TV, Print.
Credits:
Client: Évasion
Agency: Les Évadé
Creative Director: Jack Latulippe
Art Director: Martin Dupuis
Copywriter: Martin Bernier
Director: Julien Demers-Arsenault
Animator: Dale Hayward
Sound: BLVD
Production: Roméo & Fils
Client: Évasion
Agency: Les Évadé
Creative Director: Jack Latulippe
Art Director: Martin Dupuis
Copywriter: Martin Bernier
Director: Julien Demers-Arsenault
Animator: Dale Hayward
Sound: BLVD
Production: Roméo & Fils
About:
Évasion celebrated its 15th anniversary by showcasing its many destinations and playful attitude towards travel. Through stop motion animation hundreds of push pins (926) were carefully manipulated by hand and used to represent the reach and thoughtfulness of the brand. The animation was based on the simple idea of sticking thumbtacks on a world map to mark desired destinations and international landmarks. This concept was used for a TV spot and print ads.
Évasion celebrated its 15th anniversary by showcasing its many destinations and playful attitude towards travel. Through stop motion animation hundreds of push pins (926) were carefully manipulated by hand and used to represent the reach and thoughtfulness of the brand. The animation was based on the simple idea of sticking thumbtacks on a world map to mark desired destinations and international landmarks. This concept was used for a TV spot and print ads.
Awards and recognition:
2016 Applied Arts: Design - TV Craft
2016 Applied Arts: Design - TV Graphics
2016 Applied Arts: Design - TV Graphics