Dawson's Graphic Design Alumni call to members for a rethink critical meeting. The brief for this called for something that was *colorful* and pushed the idea of exploration.

The MARCH date got me thinking of *marching bands* (school spirit, ALO keeps on *marching* along ... moving forward etc.) hence the drummer boy and I also left my eraser shavings = starts new (maybe), willing to flush (erase) some stuff etc. Hopefully a bit of a *wake up call* (bright colors) and roller coaster ride down the typography.

The title of Gyula Gefin’s lecture automatically dictated a few decisions for the poster’s overall vision. It had to be BIG, an odd size (no poster default) and its literary reference could be pointed to by only using typography.

It’s swiss + modern type approach creates a hierarchy through size, forcing the viewer to have to interact and *stand* back to read the word SIZE and then look closer to *examine* the details ... each time going further down (literally) *into* the word / letters to read the full title.

www.dawsoncollege.qc.ca (ALO)
www.dawsoncollege.qc.ca (Gyula Hall of Fame)